SEARCH ENGINE SUBMISSION

Getting great rankings in search engine results is both an art and a science. It is not just about submission to the search engines. It is all about efficiently tackling the many tasks related to the search engines and we discuss our approach to each in this site.

Submitting to the Search Engines is the first step in the process
 

At Adept Productions we specialize in writing great content designed specially for the search engine algorithms and our submission services will ensure that you are ranked well in the search engines and we will ensure that your listings are indexed quickly and efficiently.

Search Engine Submission: Getting Your Web Site Listed

Search engine submission is the process of your web site listed with the various search engines. However, getting listed does not mean that you will automatically rank well for particular terms. It simply means that the search engine knows your pages exist. But in order to rank well in the search engines, you have to be listed, so submitting to the search engines is our first step.

The costs related to Search Engine Submission

The old days of free inclusion in the search engines are almost gone. Yes there are still some search engines out there that will index your site at no charge, but they may take months and even years to do it. Most Search Engines these days offer paid inclusion / submission (do not confuse this with Pay Per Click or Cost Per Click) which guarantees that your site will be indexed within a given period of time, typically one week. And for this they charge you a fee.

While you can do all this yourself, it is critical that you get your submission right the first time because there is no going back and if your submission is written incorrectly you will miss a great opportunity to rank well and get high search engine rankings.

For most small sites you should allow around $1,500 for our Search Engine Submission fees - this includes over $1,000 of actual search engine submission fees from the Search Engines themselves. This excludes any PPC or CPC fees for bidding on search terms and search phrases.

Submission to Search Engines, Directories, Crawlers, PPC's and CPC's

Since budget is always a consideration we recommend submitting you site to those search engines and directories that generate the most amount of traffic. Over the years, from examining all internet statistics and the web traffic logs of our own sites and those of your clients, we have a solid feel for which search engines drive the most amount of traffic.

At Adept Productions we submit to the following Directories, Crawler Search Engines,  PPI's, PPC's,

Getting listed in the most important directories is an important part of Search Engine Optimization. Directories are normally human powered listings, by category, of the all web sites.

• Submitting to Yahoo - (paid) - the most important directory and the oldest. A good listing in the Yahoo directory is critical for ongoing high search engine rankings

• Submitting to LookSmart - (paid) - Looksmart is the powerhouse directory that feeds MSN Search and is a vital directory

• Submitting to Open Directory - (free) - this volunteer human powered directory feeds its results to many search engines an hence it is essential to ranking well

Crawlers refer to search engines that send out automated robots that crawl and index all text on web sites. From the text that read the search engines then compile data bases that yield the results we see when we type in our search phrases into the search engines. Over time all crawler based search engines will index all sites, however if they determine the site to be of limited value, they might not retain the site in the index.

• Submitting to Google - (free) - since Google is the the most popular and important search engine, it is critical to ensure that your listing on Google is written well

• Submitting to Inktomi - (paid) - Inktomi feeds HotBot with its primary search engine listings and feeds MSN Search with its secondary listings. It is possible it will feed Yahoo as well as it was recently purchased by Yahoo

• Submitting to AlltheWeb - (paid) - Getting a good listing on AlltheWeb is important as it is a major player in the search engine game, and has loyal users that like its fast delivery of relevant search results. it is possible to be crawled and indexed for free with AlltheWeb, but in our experience it can take up to six months to appear on their directory

• Submitting to Teoma - (paid) - Teoma feeds the popular Ask Jeeves search Engine. As a crawler it is possible to be crawled and indexed for free with Teoma, but in our experience it can take up to six months to appear in their search engine results

• Submitting to AltaVista - (paid) AltaVista, the original search engine is regaining some of it's lost popularity and is delivering relevant search results.

Every major search engine with significant traffic accepts paid listings in some form or the other. this is how they generate their revenue. Generally called sponsored listings, they can appear above the traditional search listings, or in side bars to the side of the traditional search engine listings.

PPC's have some tremendous advantages and some significant disadvantages.

Advantages

• Get to the top of the rankings immediately

• You don't have to have optimized site to get to the top - your content can focus purely on selling your product

• You don't have to wait for the crawlers to index your site

Disadvantages

• It can be very expensive, based upon how competitive the field is

• The minute your established budget is exhausted you site will disappear from the rankings

• Click throughs don't necessarily mean sales - these could just be curiosity seekers eating through your budget.

PPC Example

Typically one sets a budget for your PPC strategy, and you determine how much you are going to bid on your chosen search phrases. Lets say you bid $0.25c per click on the term Sports Photographer, you can ensure that you are ranked Number One. Every time a surfer clicks on this link your account will be debited by $0.25c. If you have set a monthly budget of say $100, as soon as the 400th visitor clicks on your link, you will disappear from that PPC index, until the next month or until you increase your monthly budget.

• Submitting to Google AdWords - since Google is the the most popular and important search engine, it is vital to have good ranking on the Google Search Engine. If you are unable to achieve good rankings through their crawler through well written content, then you should pursue the Google AdWords campaign, as this will get you listed on the top of the page for the search phrase you are targeting.

• Submitting to Overture  - (paid) - Here you bid on your search phrases, and based on how much you are willing to pay, you can ensure that your company appears at number ONE on the the search engines listings. Each time a surfer clicks on your link, your account is debited by the amount you bid on your search term. Overture supplies paid listings to AltaVista, MSN Search, AlltheWeb and Yahoo.

There are other PPC and CPC programs but we feel that Google and Overture have the greatest relevance and will generate more traffic per dollar spent.