SEARCH ENGINE OPTIMIZATION SERVICES

At Adept Productions Inc. we specialize in Search Engine Optimization, and work hard to ensure that your web site is found at the top of the Search Engine Rankings listings for your key words and key phrases.

Our approach to Search Engine Optimization is continually changing to adapt to the fluid changes that occur almost daily with the various Search Engines, but can be roughly summarized below.

Call us today to obtain a FREE no-obligation Search Engine Optimization quote to get your website to the top of the Search Engine Rankings

[Please Note: Adept Productions also provides a full range of Web Site Services. For these services please visit our Web Site Design Services Page]

Our approach to Search Engine Optimization Services

1. Get to know your business

The first and most important step in our search engine optimization services is to understand your business. What your products are, what services you offer, and what you want to offer visitors to your web site.

2. Your Internet Agenda

It is critical to have an agenda when creating your web site. When the surfer arrives at your web site, what action do you want to be taken. Is it your agenda to educate, promote, sell or merely inform? Do you want the visitor to buy on line (e-commence) or do you want the visitor to fill out a form for more information, promotional booklet etc.?

3. Understand how customers search for your products and services

This is the key element in our search engine optimization services. How does the surfer arrive at your web site? What does he type into the search engine to arrive at your site. What are the key words and key phrases that he uses? How competitive are they? How much work will be required to optimize your site to compete with the other companies vying for the same key phrases?

4. Design appropriate content focusing on your key words and key phrases

Having determined the products and services, having decided what course of action we want visitors to take when they arrive at your site, and having determined what search phrases the surfers will use to arrive at your site, we can now, and only now, start creating the content for your web site. To skip the first three steps will mean that the content created for your site will not get the desired response, both in terms of the search engine rankings, but also in terms of the final result.

It is also important to create stickiness in the design of the web site. Getting visitors to arrive at your site is one thing, but holding their attention and getting them to look further is a completely different matter. Having compelling and intriguing content creates stickiness and makes visitors want to read more.

A good yard stick for measuring stickiness is to see how many pages each visitor views. You can see the page views from you web site stats package.

5. Submit the content to the various search engines and directories

Once the web site has been designed to function well with the search engines, it is time to submit or register your web site with the various search engines, directories and Pay Per Click and Cost Per Click engines. Click here to see our approach to Search Engine Submission

6. Monitor changes in the Search Engines and adjust your content accordingly

All Search Engines are dynamic machines that are in a continual state of flux. Not only are the engines themselves undergoing significant changes in how they rank various key phrases, but there are slow significant developments happening day to day in terms of the partnerships being made between the search engines themselves.

It is imperative to monitor these changes and adjust your strategy accordingly. Site content should be regularly updated to coincide with the changes in search engine algorithms

7. Monthly Search Engine Ranking Reports and Traffic Stats

Each month we will supply all clients our customized Search Engine Optimization report. These easy to read and informative reports will give you a clear picture of how your web site is doing in the search engines. If will also provide an analysis of your web site traffic. This information will allow you to determine your closing ratio on your web site visitors, and make adjustments in your business itself. Click here to see our standard Search Engine Optimization Report.

That is our simple approach to Search Engine Optimization Services - we have been exceptionally successful using this approach.

• Please click here to view some of our real life search engine optimization success stories

• Please click here to view our clients search engine optimization results

In Summary, our search engine optimization services involve...

1. Understand your business

2. Determine your internet agenda

3. Determine the key words that are relevant to your business and that are likely to be used by the internet surfer to find your business

4. Develop search engine optimized content that targets those key phrases

5. Submit your web site to the various search engines

6. Continually monitor the changes in search engine algorithms and methodology, monitor the the changing partnerships in the Search Engine space, and adjust and tweak your content accordingly

7. Supply ongoing reports indicating your rankings and traffic generated from our search engine optimization services